{"id":5980,"date":"2012-06-03T14:55:46","date_gmt":"2012-06-03T12:55:46","guid":{"rendered":"https:\/\/tazintosh.com\/la-contrexperience-le-subtile-art-de-tromper-2\/"},"modified":"2015-10-24T20:50:35","modified_gmt":"2015-10-24T18:50:35","slug":"the-contrexperience-falling-short-ones-hope","status":"publish","type":"post","link":"https:\/\/vpn.tazintosh.com\/en\/the-contrexperience-falling-short-ones-hope\/","title":{"rendered":"The \u201cContrexp\u00e9rience\u201d: falling short one's hope"},"content":{"rendered":"<video class=\"taz_video\" controls title=\"The &ldquo;Contrexp&eacute;rience&rdquo;: falling short one&#039;s hope\"><source src=\"\/wordpress\/wp-content\/uploads\/Contrexperience-HD.mp4\" media=\"all and (min-device-width: 480px)\"><source src=\"\/wordpress\/wp-content\/uploads\/Contrexperience-low.mp4\" media=\"all and (max-device-width: 480px)\"><source src=\"\/wordpress\/wp-content\/uploads\/\/wordpress\/wp-content\/uploads\/Contrexperience.webm\" media=\"all and (min-device-width: 480px)\"><\/video>\r\n<div class=\"taz_row\">\r\n\t<div class=\"taz_column taz_column-twoThirds\">\r\n\t\tI always liked advertising, or more generally, all the techniques associated with the sale of a product, whatever it is. \u201cI love\u201d to see how we are being manipulated at all levels (not counting all that is unknown), and in a manner often brilliant (although\u2026): a single rule for 90% of publicists: the masses. Only few advertisements (specialy video), doesn't make me react, and I wish I could write on them constantly, there's so much to say. Today there are a lot of websites communicating on marketing, but they usually just relay\/inform about an ad campaign, I have not yet found one that analyze, dissect, criticize. Besides, if you have links, feel free to share them with me.\r\n\t\t\r\n\t\tNow that you've probably watched the Contrex ad above (not really bad), don't you've been intrigued by a detail? This \u201c2000 calories\u201d. Here Contrex plays the recompense by putting a big number on the small panel, to psychologically let us know their water will better help to lose weight and keep the shape. But let's put this in perspective:\r\n\t\t<hr>\r\n\t\t<h5>Donn\u00e9es de r\u00e9f\u00e9rence <\/h5>\r\n\t\t<table>\r\n\t\t\t<thead>\r\n\t\t\t\t<tr>\r\n\t\t\t\t\t<th>Calories<\/th>\r\n\t\t\t\t\t<th>Power<\/th>\r\n\t\t\t\t\t<th>RPM<\/th>\r\n\t\t\t\t\t<th>Speed<\/th>\r\n\t\t\t\t\t<th>Time<\/th>\r\n\t\t\t\t<\/tr>\r\n\t\t\t<\/thead>\r\n\t\t\t<tr>\r\n\t\t\t\t<td>42\u00a0kcal<\/td>\r\n\t\t\t\t<td>140\u00a0W<\/td>\r\n\t\t\t\t<td>80<\/td>\r\n\t\t\t\t<td>30\u00a0km\/h<\/td>\r\n\t\t\t\t<td>5\u00a0min.<\/td>\r\n\t\t\t<\/tr>\r\n\t\t<\/table>\r\n\t\tTo do it, 42 kcal, it's 5 min. of cycling at 80 rpm at 140W, which is \u2248\u00a030\u00a0km\/h.\r\n\t\tCalculations are based on the formula P(W)\u00a0=\u00a0Q (kcal)\u00a0\/\u00a0t(min)\u00a0\/\u00a060\u00a0*\u00a01000\u00a0=\u00a0Q (cal)\u00a0\/\u00a0t(s)\r\n\t\t<h5>List of equivalences to consume 2000\u00a0<span style=\"text-transform:none\">cal<\/span> (2\u00a0<span style=\"text-transform:none\">kcal<\/span> or 2\u00a0<span style=\"text-transform:none\">Cal<\/span>)\u00a0:<\/h5>\r\n\t\t<table>\r\n\t\t\t<thead>\r\n\t\t\t\t<tr>\r\n\t\t\t\t\t<th>Calories<\/th>\r\n\t\t\t\t\t<th>Power<\/th>\r\n\t\t\t\t\t<th>RPM<\/th>\r\n\t\t\t\t\t<th>Speed<\/th>\r\n\t\t\t\t\t<th>Time<\/th>\r\n\t\t\t\t<\/tr>\r\n\t\t\t<\/thead>\r\n\t\t\t<tr>\r\n\t\t\t\t<td><span style=\"color:green\">2\u00a0kcal<\/span><\/td>\r\n\t\t\t\t<td>140\u00a0W<\/td>\r\n\t\t\t\t<td>80<\/td>\r\n\t\t\t\t<td>30\u00a0km\/h<\/td>\r\n\t\t\t\t<td><span style=\"color:green\">14s<\/span><\/td>\r\n\t\t\t<\/tr>\r\n\t\t\t<tr>\r\n\t\t\t\t<td><span style=\"color:green\">2\u00a0kcal<\/span><\/td>\r\n\t\t\t\t<td><span style=\"color:green\">80\u00a0W<\/span><\/td>\r\n\t\t\t\t<td>\u2013<\/td>\r\n\t\t\t\t<td>\u2013<\/td>\r\n\t\t\t\t<td><span style=\"color:green\">25s<\/span><\/td>\r\n\t\t\t<\/tr>\r\n\t\t\t<tr>\r\n\t\t\t\t<td><span style=\"color:green\">2\u00a0kcal<\/span><\/td>\r\n\t\t\t\t<td><span style=\"color:green\">33\u00a0W<\/span><\/td>\r\n\t\t\t\t<td>\u2013<\/td>\r\n\t\t\t\t<td>\u2013<\/td>\r\n\t\t\t\t<td><span style=\"color:green\">1\u00a0min.<\/span><\/td>\r\n\t\t\t<\/tr>\r\n\t\t\t<tr>\r\n\t\t\t\t<td><span style=\"color:green\">2\u00a0kcal<\/span><\/td>\r\n\t\t\t\t<td><span style=\"color:green\">7\u00a0W<\/span><\/td>\r\n\t\t\t\t<td>\u2013<\/td>\r\n\t\t\t\t<td>\u2013<\/td>\r\n\t\t\t\t<td><span style=\"color:green\">5\u00a0min.<\/span><\/td>\r\n\t\t\t<\/tr>\r\n\t\t<\/table>\r\n\t\tIf the advertisement is actually referring to 2000 calories, or 2\u00a0kcal, it would need (based on the rate and power pre-mentioned) only 14s to spend. Considering that people have provided no real effort (did you noticed how they transpire at the end ^^?), let say 25s\u2026 (see second row of the table above). 25s, it's pretty short for a striptease, it's even faster than the ad itself. And 2 kcal (sorry, a big \u201c2000 calories\u201d), this is so trivial that Contrex doesn't give a damn about you!\r\n\t\t\r\n\t\tNote that the riding time during the advertising spot is \u2248\u00a01\u00a0min. (beginning at t=0:20, end at t=1:23) for a panel of people more or less young (as you probably noticed). Thus, for 2\u00a0kcal burned in 1\u00a0min., they should provide and \u201ceffort\u201d of 33\u00a0W (see third row). But considering that there are cuts, let's start on 5 minutes max. base. Indeed, I doubt that the interest of these \u201cpassersby\u201d (no, no, no\u2026 no casting here, it's all true) remains beyond. That would give \u2248\u00a07\u00a0W. At this power, I'm pretty sure that moving the arm to show the lit facade is more exhausting!\r\n\t\t<h5>List of equivalences to consume 2000\u00a0<span style=\"text-transform:none\">kcal<\/span> (200000\u00a0<span style=\"text-transform:none\">cal<\/span> or 2000\u00a0<span style=\"text-transform:none\">Cal<\/span>)\u00a0:<\/h5>\r\n\t\t<table>\r\n\t\t\t<thead>\r\n\t\t\t\t<tr>\r\n\t\t\t\t\t<th>Calories<\/th>\r\n\t\t\t\t\t<th>Power<\/th>\r\n\t\t\t\t\t<th>RPM<\/th>\r\n\t\t\t\t\t<th>Speed<\/th>\r\n\t\t\t\t\t<th>Time<\/th>\r\n\t\t\t\t<\/tr>\r\n\t\t\t<\/thead>\r\n\t\t\t<tr>\r\n\t\t\t\t<td><span style=\"color:green\">2000\u00a0kcal<\/span><\/td>\r\n\t\t\t\t<td>140\u00a0W<\/td>\r\n\t\t\t\t<td>80<\/td>\r\n\t\t\t\t<td>30\u00a0km\/h<\/td>\r\n\t\t\t\t<td><span style=\"color:green\">238\u00a0min.\u00a0\u2248\u00a04h\u00a0!!!<\/span><\/td>\r\n\t\t\t<\/tr>\r\n\t\t\t<tr>\r\n\t\t\t\t<td><span style=\"color:green\">2000\u00a0kcal<\/span><\/td>\r\n\t\t\t\t<td><span style=\"color:green\">6666\u00a0W\u00a0!!!<\/span><\/td>\r\n\t\t\t\t<td><span style=\"color:green\">Disarticulation<\/span><\/td>\r\n\t\t\t\t<td><span style=\"color:green\">Lightspeed?<\/span><\/td>\r\n\t\t\t\t<td><span style=\"color:green\">5\u00a0min.<\/span><\/td>\r\n\t\t\t<\/tr>\r\n\t\t\t<tr>\r\n\t\t\t\t<td><span style=\"color:green\">2000\u00a0kcal<\/span><\/td>\r\n\t\t\t\t<td><span style=\"color:green\">33333\u00a0W\u00a0!!!<\/span><\/td>\r\n\t\t\t\t<td><span style=\"color:green\">Fusion<\/span><\/td>\r\n\t\t\t\t<td><span style=\"color:green\">Time travel<\/span><\/td>\r\n\t\t\t\t<td><span style=\"color:green\">1\u00a0min.<\/span><\/td>\r\n\t\t\t<\/tr>\r\n\t\t<\/table>\r\n\t\t2000\u00a0kcal is worth far more credible, however, the fact remains that spend so much in a few minutes is again totally wacky. Note also that energy requirements of the Human are between 1600 and 2600 kcal\/day. So if in addition, we burn 2000 Cal, we'll have to eat something more than a bottle of Contrex (its content, not the plastic ^^). Perfect for the \u201cfive fruit and vegetables a day\u201d!\r\n\t<\/div>\r\n\t<div class=\"taz_column taz_column-oneThird\">\r\n\t\t<h3>2000 calories, what's this?<\/h3>\r\n\t\t<blockquote class=\"taz_blockquote taz_blockquote-left\"><p>Definitions of a calorie fall into two classes:<br \/>\u2022 The small calorie or gram calorie (symbol: cal) approximates the energy needed to increase the temperature of 1 gram of water by 1 \u00b0C. This is about 4.2 joules.<br \/>\u2022 The large calorie, kilogram calorie, dietary calorie, nutritionist's calorie or food calorie (symbol: Cal) approximates the energy needed to increase the temperature of 1 kilogram of water by 1 \u00b0C. This is exactly 1,000 small calories or about 4.2 kilojoules.<br \/>The gram calorie is not used in nutritional contexts. Instead, the large calorie is used. In this context calorie and kilocalorie are equivalent.<br \/>In an attempt to avoid confusion, the large calorie is sometimes written as Calorie (with a capital C). This convention, however, is not always followed, and not explained to the average person clearly (and is sometimes ambiguous, such as at the beginning of a sentence). Whether the large or small calorie is intended often must be inferred from context. 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